This was the challenge DiaMonTech brought vritually to students at Universidad de Los Andes as part of its Entrepreneurial Growth Summer University in Bogotá.

Head of Marketing Catalina Plesmann challenged student teams to step into the role of strategic consultants and explore how DiaMonTech could enter new markets with its non-invasive blood glucose monitoring technology. Their task went far beyond identifying the largest markets: the teams analysed customer segments, healthcare systems, reimbursement structures, partnerships, pricing and competitive dynamics to develop concrete market entry recommendations.

For DiaMonTech, bringing a real strategic challenge into the classroom offers a valuable opportunity to look at a familiar question through a completely different lens. Fresh perspectives can challenge assumptions, uncover new opportunities and open up conversations that might otherwise not happen.

The experience also highlighted the value of combining AI-supported analysis with direct exchange between students and industry experts. While technology can accelerate research and analysis, meaningful strategic decisions still benefit from curiosity, discussion and human judgement.

DiaMonTech would like to thank Universidad de Los Andes and all participating students for taking on the challenge – and for bringing new perspectives to the question of how innovative medical technology can reach more people around the world.

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